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地域に根ざすプロスポーツの魅力 －バンビシャス奈良のホームゲーム観戦者の調査から－
http://hdl.handle.net/10105/9954
http://hdl.handle.net/10105/9954c4269e24-8bb3-4ab4-9825-10dc06da01d9
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
NUE63_1_125-133.pdf (522.1 kB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 公開日 | 2014-12-08 | |||||||||
| タイトル | ||||||||||
| タイトル | 地域に根ざすプロスポーツの魅力 －バンビシャス奈良のホームゲーム観戦者の調査から－ | |||||||||
| 言語 | ||||||||||
| 言語 | jpn | |||||||||
| キーワード | ||||||||||
| 主題 | プロ・スポーツ, bjリーグ, 満足度, professional sport, bj-league, satisfaction | |||||||||
| 資源タイプ | ||||||||||
| 資源タイプ | departmental bulletin paper | |||||||||
| 著者 |
高橋, 豪仁
× 高橋, 豪仁
× 草野, 宗一郎
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| 著者(ヨミ) | ||||||||||
| 姓名 | タカハシ, ヒデサト | |||||||||
| 著者(ヨミ) | ||||||||||
| 姓名 | クサノ, ソウイチロウ | |||||||||
| 著者別名 | ||||||||||
| 姓名 | TAKAHASHI, Hidesato | |||||||||
| 著者別名 | ||||||||||
| 姓名 | KUSANO, Souichirou | |||||||||
| 抄録 | ||||||||||
| 内容記述タイプ | Abstract | |||||||||
| 内容記述 | In 2005, bj League, the first professional basketball league in Japan, was established on the three principles that are professionalism, sports entertainment and glocalization & community. The purpose of this paper is to identify the factors of spectator-sport products based on Kotler' s theory concerning structured products, and to clarify the factors related to the spectators' satisfaction. The data was collected through questionnaires distributed to 376 people (343 effective answers) who were at the franchise game of Bambitious Nara belonging to bj League from 2013. The procedure of this study was, first, to locate the factors of product evaluations at Kotler' s product-levels, and second, to identify which factors affected the spectators' satisfaction by using multiple regression analysis. Seven factors were identified by using factor analysis, which were ‘enjoyment of watching the game' presumed as Core Benefit, ‘fascination of bj League,' and ‘amenity of the stadium' presumed as Generic Product, ‘local consciousness projected through the team' and ‘pleasant entertainment' presumed as Expected Product, and ‘charm of character goods' and ‘ease of getting tickets' presumed as Augmented Product. As a result, the spectators' satisfaction was mainly affected by two factors which were ‘local consciousness projected through the team' and ‘enjoyment of watching the game.' | |||||||||
| 書誌情報 |
奈良教育大学紀要. 人文・社会科学 巻 63, 号 1, p. 125-133, 発行日 2014-11-30 |
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| ISSN | ||||||||||
| 収録物識別子タイプ | ISSN | |||||||||
| 収録物識別子 | 05472393 | |||||||||
| 書誌レコードID | ||||||||||
| 収録物識別子タイプ | NCID | |||||||||
| 収録物識別子 | AN00181081 | |||||||||
| 著者版フラグ | ||||||||||
| 出版タイプ | VoR | |||||||||
| その他のタイトル | ||||||||||
| その他のタイトル | Attractiveness of Professional Sports Based on a Local Community : A Case Repot on a Bambitious Nara Home Game | |||||||||
| 出版者 | ||||||||||
| 出版者 | 奈良教育大学 | |||||||||
